From chokers to rearings, minimalism and sustainable, these are the main ingredients you need to be fashionable in 2024.
At Leitão & Irmão, we are always attentive and sensitive to jewelry trends in order to select the best offer to be available to our customers.
In short, jewellery is an industry that is constantly evolving and adapting, and for the last quarter of 2024, trends are reflecting a fusion between classic and modern, while embracing sustainability and personalization, all factors that Leitão & Irmão can provide.
You want pieces that tell stories, that are sustainable and, above all, that are an extension of your personal style and identity. Let's explore the main trends that are shaping the world of jewelry in the coming months.
The trend is becoming increasingly sophisticated and elegant. Diamonds help to keep us firmly in this trend. It's a glamour and assertiveness that never disappoints.
We're hearing more and more about synthetic diamonds (produced in a laboratory), a trend that is clearly on the rise and will continue to be talked about for years to come. They are a more clean which fits all wallets and has a final presentation very similar to that of a natural diamond (although natural diamonds will always be the craze in world jewelry).
Fashion's commitment to the environment and society in general is a constantly growing trend.
Customers' awareness of the care that brands must take with the entire process, from mining to the final product, means that trends for the coming years will increasingly have an environmental concern that was previously dormant.
This industry has been working in a sustainable way for centuries, not least because of the high value of the raw materials and the need to be aware of this from an early age. More and more suppliers have their own certification to guarantee that the whole process of processing the raw materials is sustainable and controlled.
Brands are making this positive adaptation on a daily basis and participating with great weight in a greater environmental footprint.
An excellent example is the Silver Seacreated specifically for this purpose.
In addition recycling old itemstransforming them into new creations, is gaining ground, a service that the Atelier Leitão & Irmão is expertWith the help of our team, you can use the pieces you have and give them a new lease of life. In this way we offer an appeal of nostalgia and individuality, while being part of the circular economy concept.
The safe bet on what is most classic and minimalist will continue to be a trend for 2024!
The simplicity and elegance of discreet piecesWith their clean lines and subtle design, they shine in the world's biggest brands, without being ostentatious. At a time when more is less, in the fashion world the trend that will never go out of fashion will be the classic.
Fine necklaces, simple pearl earrings, small gold or silver earrings, classic white gold rings with a diamond and even the more traditional filigree models are some of the most sought-after pieces.
Very much in the style of Leitão & Irmão, a ”quiet luxury“ This trend is also a response to the fast pace of our lives.
A trend of looks of the 90s is now what gives the touch of sophistication to the total look for 2024. In the summer it was already a ”must have”, in winter remains: to complete a look for a night out or a sophisticated dinner.
This summer, we've followed this trend by giving it a new twist. refresh à coleção collab with Débora Montenegro where we introduced the chokers with the Leitão & Irmão touch, introducing yellow gold, diamonds and rubies.
They are undoubtedly one of the most on-trend pieces not only for this winter, but also for the coming seasons. A piece that is not new but always complements any look.
As a general rule, earrings are pieces that we don't see... we feel. And hoops are the pieces that stand out the most in this category. In various sizes and shapes, adorned with diamonds or colored stones, they are the trend piece and a safe bet in terms of investment for the coming seasons.
Inez Mendia
Retail Manager at Leitão & Irmão
Inez Mendia has been working with Leitão & Irmão since 2016, but for as long as she can remember, she has recognized the pieces in her home and visited the stores as a child.
Casa Leitão is part of Inez's history and Inez has contributed to building Casa Leitão's future.
At Leitão & Irmão, he has been working on restructuring, modernizing and creating opportunities in retail and, consequently, modernizing the brand, contributing daily to a Leitão 2.0.
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