{"id":31059,"date":"2025-03-28T12:28:20","date_gmt":"2025-03-28T12:28:20","guid":{"rendered":"https:\/\/www.leitao-irmao.com\/?post_type=press_&#038;p=31059"},"modified":"2025-04-01T11:31:04","modified_gmt":"2025-04-01T10:31:04","slug":"marcas-com-marca-a-historia-da-leitao-irmao-nunca-podemos-diminuir-o-valor","status":"publish","type":"press_","link":"https:\/\/www.leitao-irmao.com\/en\/press_\/marcas-com-marca-a-historia-da-leitao-irmao-nunca-podemos-diminuir-o-valor\/","title":{"rendered":"Brands with a Mark. The story of Leit\u00e3o &amp; Irm\u00e3o: \u201cWe must never diminish the value\u201d"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>\u201cN\u00e3o podemos cair na tenta\u00e7\u00e3o de diminuir o n\u00edvel de qualidade para reduzir os custos\u201d. 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